Audi has announced that along at the upcoming LA Auto Show it will eventually reveal a fresh concept car that will mark the beginning of a different design direction for the brand.

The show car will be the first concept car developed beneath direction of recent Head of Audi Design Marc Lichte and according to Audi’s statements “marks a new from Audi Design C both exterior and interio.”, considered a “new and highly emotional design idiom”.

For 45 yr old Lichte, who had been appointed Head of Audi Design in February 2014, “the core competences of the trademark C sportiness, lightweight design and quattro drive C all have as a worth focusing on.”

In a , Marc Lichte communicates the technical competence and  product company’s Audi brand C vehicle design has grown to be a much stronger expression of progressive technology.

The debut on the break through is scheduled for any the Los Angeles Auto Show, which begins on November 19.

About Marc Lichte

Marc Lichte was created on August 9, 1969 in Arnsberg inside Sauerland region of Germany. Shortly fater he began his professional career at Volkswagen AG in 1996 while still the scholar at Pforzheim University studying transportation design.

After joining the organization, he worked as being an exterior designer prior to being appointed Head in the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and eight, the Touareg as well as the Phaeton.